Music plays a significant role in Indonesian youth culture. The country has a thriving music scene, with a mix of traditional and modern genres like dangdut, pop, and electronic dance music (EDM). Indonesian youth are avid consumers of music, with many local and international artists gaining popularity among young audiences. K-pop, in particular, has a significant following in Indonesia, with many fans forming communities and attending concerts and events.
One of the most popular social media platforms in Indonesia is TikTok. The app has become a sensation among young Indonesians, with many users creating and sharing short, creative videos. Indonesian TikTok users have even started to gain international recognition, with some popular creators collaborating with global brands and artists.
They are the algorithm. And the algorithm is very, very Indonesian.