: There's a noticeable change in attitudes, especially among younger generations, who are more open to discussing and exploring their sexuality. This change is more pronounced in urban areas and among the diaspora.
While nuclear families are rising, the emotional fabric of India remains the joint family. Content exploring the relationship between a Dadi (paternal grandmother) and her granddaughter, or the chaos of feeding 20 people for lunch, performs exceptionally well. It taps into nostalgia for NRIs (Non-Resident Indians) and curiosity for foreigners.
"Indian culture" is not monolithic. To stand out, zoom in.
While arranged marriages remain the norm, "love marriages" and self-arranged matches via matrimonial websites are becoming more accepted.