According to a 2023 CareerBuilder survey, over 70% of employers use social media to screen candidates before making a hiring decision. Crucially, over 50% of those employers have found content that caused them not to hire a candidate. Conversely, nearly 40% have found content that actively encouraged them to make an offer.
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Your social media profiles are often the first impression people have of you, and they can speak volumes about your character, expertise, and values. Employers, clients, and colleagues are increasingly using social media to research and assess potential candidates, partners, or employees. A well-curated social media presence can help you: According to a 2023 CareerBuilder survey, over 70%
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