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Suddenly, every studio wanted to be its own distributor. The result? Disney pulled its Marvel and Star Wars titles to launch Disney+. WarnerMedia did the same with HBO Max (now Max). NBCUniversal launched Peacock. Paramount launched Paramount+.

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One of the scariest trends is the disappearance of exclusive content. When Warner Bros. shelved Batgirl (a nearly finished $90 million film) for a tax write-off, it exposed a brutal truth: exclusive content is an asset, but if it doesn't serve the bottom line, it can be erased entirely. Unlike physical media, a digital exclusive can vanish overnight. Suddenly, every studio wanted to be its own distributor

Streaming platforms are reviving the $30M–$70M drama and comedy films that traditional theaters abandoned. 🤖 The Impact of Emerging Technologies WarnerMedia did the same with HBO Max (now Max)