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These communities drive box office collections. When a group chats about wasting money on a bad film, others avoid it. When they hype a hidden gem like Bramayugam , the film gets a second wind.

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The story follows Aalparambil Gopi, played by Nivin Pauly, a young man living in Kerala with little ambition beyond his local political affiliations and cricket matches. Gopi is a relatable character—flawed, occasionally misguided, but inherently good-hearted. These communities drive box office collections