Gen Z is the most environmentally conscious generation in Indonesia.
The Hijrah (migration) trend involves young people discarding secular lifestyles for a more pious one—suddenly wearing the cadar (full veil), listening to gambus (Arab-Indonesian music) instead of Drake, and attending pengajian (Islamic lectures) by digital preachers like Habib Jafar. Gen Z is the most environmentally conscious generation
, a nineteen-year-old from the city’s outskirts, the concrete walkway was his runway. He wasn't wearing designer labels from the high-end malls nearby. Instead, he sported a thrifted oversized blazer and combat boots—a look he called "Indo-Grunge"—honed by hours of scrolling through TikTok. He wasn't wearing designer labels from the high-end
Indonesia consistently ranks among the world’s top users of social media. For the youth, platforms like and Instagram are more than just entertainment; they are the primary engines for news, entrepreneurship, and social mobility. For the youth, platforms like and Instagram are
However, with the rise of digital technologies and social media, Indonesian youth are well-positioned to drive positive change and create new opportunities. By embracing innovation, creativity, and entrepreneurship, Indonesia's young people are poised to shape the country's future and make a lasting impact on the world.
Social media platforms like TikTok and Instagram serve as the primary "playground" for these trends.
By supporting and empowering Indonesian youth, we can help to build a brighter future for Indonesia and the wider region.