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: Google your name to see what employers see; delete or archive anything unprofessional. Social media content has evolved into a vital
| User Persona | Primary Goal | |--------------|---------------| | (YouTuber, Twitter writer) | Monetize expertise via speaking/consulting | | The Climber (Mid-level employee) | Use industry posts to get promoted | | The Switcher (Career changer) | Demonstrate new domain knowledge without formal degree | : Google your name to see what employers