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To understand the value of quality, one must first understand the mechanics of "trending." Trending content is, by definition, reactive and ephemeral. It thrives on immediacy. It is the fifteen-second soundbite, the meme format of the week, or the hot take on the current news cycle. The primary goal of trending content is engagement metrics: views, likes, shares, and comments.

The winners of the next decade will not be the loudest, nor the quietest. They will be the creators who understand that opens the door, but extra quality entertainment makes the audience buy the house.