The rise of PVR, Cinepolis, and Cine Grand in cities like Kochi, Calicut, and Trivandrum has created an audience hungry for visual spectacle. These audiences are willing to pay premium prices (₹300-500) for a ticket if the "extra quality" is evident.
Masalas are an integral part of Kerala cuisine, and they play a crucial role in elevating the flavor and aroma of various dishes. Kerala masalas are known for their unique blend of spices, which are carefully selected and combined to create a distinctive flavor profile. The use of masalas in Kerala cuisine dates back to ancient times, when traders and travelers introduced various spices to the region. Over time, the locals adapted these spices to create their own unique blends, which have become an essential part of Kerala's culinary heritage. www kerala mallu masala com extra quality