: Viewership for YouTube Shorts has skyrocketed, and TikTok's "shoppertainment" model remains the go-to for product discovery and viral trends. 2. Indonesia’s Biggest Content Creators
Ten years ago, sinetron reigned supreme. These dramatic, often hyperbolic soap operas aired every night. Today, while TV still exists, the majority of Gen Z and Millennials consume their drama through , TikTok , and Instagram Reels . The shift happened for three key reasons:
: Viewership for YouTube Shorts has skyrocketed, and TikTok's "shoppertainment" model remains the go-to for product discovery and viral trends. 2. Indonesia’s Biggest Content Creators
Ten years ago, sinetron reigned supreme. These dramatic, often hyperbolic soap operas aired every night. Today, while TV still exists, the majority of Gen Z and Millennials consume their drama through , TikTok , and Instagram Reels . The shift happened for three key reasons: