The impact of these portrayals cannot be overstated. Research has shown that positive representations of mature women in media can have a profound effect on self-esteem, body image, and mental health. A study published in the Journal of Women & Aging found that women who saw positive images of older women in media reported higher levels of self-esteem and life satisfaction. Conversely, negative portrayals can perpetuate ageism, sexism, and stereotypes, contributing to the marginalization and exclusion of mature women from mainstream culture.

: A study from San Diego State University noted that while one-third of female characters are in their 30s, that number drops to just 15% for women in their 40s Screen Disparity