The success of Masaan on MKVCinemas marked a turning point for the platform. The film's popularity helped to establish MKVCinemas as a go-to destination for movie enthusiasts. The platform saw a significant surge in traffic, with users flocking to download and stream Masaan. The film's success also encouraged other users to share their favorite movies on the platform, creating a snowball effect that further increased MKVCinemas' popularity.
The "access" argument expired in 2018 when OTT platforms democratized Indian indie cinema. masaan mkvcinemas
FIPRESCI, Un Certain Regard and standing ovation at Cannes, standing ovation in Ahmadabad and now a standing ovation in Bangalore, The success of Masaan on MKVCinemas marked a