This often refers to a higher bitrate. A movie can be 720p but still look "blocky" if the bitrate is too low. "Extra Quality" suggests a rip that preserves the fine details of the original print.
If you're looking to download the movie in extra quality 720p, I must remind you to be cautious when searching for and downloading content from the internet. Here are some points to consider: Beeruva Movie Download Extra Quality 720p 94