In several interviews, CEO Vibhu Agarwal has stated: "We are telling stories about real desires. Indian society has suppressed these conversations for too long. Ullu brings them to the table."
If you want, I can:
One of the best features of the Ullu app is the download option. You can save directly to your phone and watch it without an internet connection. This is a massive hit in areas with patchy 4G connectivity. ullu video online