Within 18 months the platform has amassed , ≈ 1 M active monthly creators , and ≈ 12 M monthly video views . Revenue streams are still early‑stage but growing at ~ 35 % YoY (Q1‑Q3 2025).

Helpful sites stick to their niche. For example, a site about voyeur collections that suddenly posts about unrelated topics like lawn mowers would be seen as unhelpful. www.charlottedavies.com Content to Avoid (Unhelpful) What Does Google Mean by 'Helpful Content'?