Farsi1 was the first international free-to-air Persian language general entertainment channel, launching on 1 August 2009 and based in Dubai, United Arab Emirates. Operated by Broadcast Middle East (a MOBY Group company) and co-owned by News Corporation (21st Century Fox), the channel revolutionized television viewing habits in Iran by offering professionally dubbed international content. A New Era of Entertainment
: Critics and fans alike noted that the channel's "positive and happy story lines" were a stark contrast to domestic programming, which often leaned into more somber or ideological themes. farsi1 in
. It was launched in 2009 by News Corporation and Moby Group and became immensely popular in Iran for its dubbed international content, particularly soap operas and romantic dramas. World Bank Blogs Content & Style farsi1 in