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, a leading actress and model known for her extensive work in television dramas ( Natoks ), commercials, and digital content. Her presence in the media is characterized by:
A Evolução do Entretenimento na Mídia Popular: Da Indústria Cultural ao Conteúdo Transmídia Title: The Evolution of Entertainment in Popular Media: From Cultural Industry to Transmedia Content
Adorno and Horkheimer (1947) criticized the "culture industry" for producing standardized content that manipulated passivity. However, in the Brazilian context, Rede Globo’s telenovelas (e.g., Avenida Brasil ) demonstrated that industrial production could also generate national identity and social debate. While repetition exists, popular media today allows for feedback loops (social media, comments, ratings) that break the passive model.
Popular media and entertainment content have undergone radical transformations in the 21st century. What was once a one-way broadcast model (TV, radio, cinema) has evolved into an interactive, fragmented, and participatory ecosystem. This paper analyzes how entertainment content shapes and is shaped by popular media, focusing on three key axes: the transition from mass culture to digital culture, the role of streaming platforms, and the phenomenon of transmedia storytelling. Drawing on theorists such as Adorno & Horkheimer (Cultural Industry), Henry Jenkins (Convergence Culture), and Brazilian scholars like Eugênio Bucci, this study argues that contemporary entertainment is no longer just a product but a continuous experience.