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The Indian streaming landscape is bifurcated. On one side stand the "Prestige" platforms (Netflix, Amazon, Disney+ Hotstar) producing high-budget, urban-centric content. On the other stands the "Mass" market, serviced by platforms like Ullu, Kooku, and AltBalaji.

Ullu is a popular Indian streaming platform known for its bold and diverse web series, focusing on genres like romantic thrillers, crime dramas, and complex relationship stories www ullu youtube com web series top