For those who find the technical battle too tedious, there are two primary "official" paths: Need to remove ad blocker apparently to access ITVX.
The ITVX Ad-Blocking Dilemma: Methods, Ethics, and Workarounds itvx adblocker
Some users report that connecting to a VPN server located outside the UK (e.g., USA or Canada) before loading ITVX sometimes breaks the ad server connection. For those who find the technical battle too
Let’s be honest: ITVX without ads is a glorious experience. Imagine binging Mr Bates vs The Post Office without being jarred out of a courtroom drama by a screamingly loud advertisement for a DFS sofa sale. The flow is cinematic, the tension is preserved, and your blood pressure stays level. the tension is preserved