Your career in 2023 deserves a clean "23 11 20" slate.

By 9:00 AM, the notification bell was a rhythmic pulse. But it wasn’t just "likes." Tucked between the emojis was a DM from a firm in Copenhagen. They didn’t want his resume; they had seen his video from two weeks ago breaking down the physics of "green roofs."

Here are some types of social media content that can help you advance your career:

If your social media content from 2020 is still public and consists solely of complaints about remote work or political rants, you have a digital anchor weighing down your 2023 career. A study by CareerBuilder found that 70% of employers use social media to screen candidates during the hiring process, and 57% have found content that caused them not to hire a candidate.

: Professionals realized that posting consistently about a specific topic (like FinTech or sustainable fashion) attracted recruiters more effectively than a standard job application.

[4]. LinkedIn was no longer a static resume; it became a live broadcasting station for thought leadership [4, 5]. Professionals who thrived during this period weren't just "posting"—they were building digital equity Content as the New Currency The content created around late 2020 focused heavily on: Authenticity over Polish: