Steffy Moreno (also known as Estefania Moreno) is a Colombian social media influencer and model who shares a variety of lifestyle, fitness, and travel content for free across her public platforms
This paper examines the social media presence and influence of Steffy Moreno, a popular online personality known for her lifestyle, fashion, and beauty content. Through a critical discourse analysis of her Instagram posts, YouTube videos, and other online platforms, this study investigates how Steffy Moreno constructs and performs her identity, and how her audience engages with and negotiates her influencer persona. This research argues that Steffy Moreno's success is not only a result of her strategic use of social media platforms but also a reflection of the cultural values and desires of her audience. Furthermore, this paper explores the implications of influencer culture on identity formation, consumerism, and social interaction in the digital age. steffy moreno free