| Attribute | Details | |-----------|---------| | | Music video premieres, comedy sketches, short‑form “micro‑series”. | | Distribution | • TikTok: 7.1 M followers, 30 % share of voice in “Latino‑pop” niche. • Reels (IG): 4.5 M followers, high shareability (average 20 % save rate). | | Revenue | • Platform payouts (TikTok Creator Fund, YouTube Shorts). • Brand deals (e.g., Coca‑Cola, Pepsi, Beats). • Ticketed virtual concerts (average 2 k attendees). | | Recent Highlights | “Dia de los Muertos” music‑video series – 15 M cumulative views; Comedy “Link‑Up” – 2 M avg. per episode. | | SWOT | Strengths: Multi‑format agility, strong cross‑platform network. Weaknesses: Fragmented brand identity across formats. Opportunities: Licensing library to streaming services, creating a “Link+” subscription tier. Threats: Saturated short‑form market, algorithmic “shadow‑banning”. |