While the initial hype around VR has cooled, the concept of persistent digital worlds is not dead. Fortnite concerts (featuring Travis Scott or Ariana Grande) are proof that live, shared, digital entertainment is the next frontier. In the near future, you won't just watch a concert; you will attend it as an avatar.

Fan edits, reaction videos, fan fiction, and lore deep-dives (on YouTube/TikTok) now drive promotion. Studios deliberately leave “Easter eggs” for fans to discover and spread. User-generated trailers often outperform official ones.

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Why 2013? Because 2013 was the zenith of the underground edit.