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: On broadcast television and streaming, the percentage of major female characters drops from 42% in their 30s to just 15% in their 40s The Over-60 Void

Cinema is finally waking up to the fact that the most interesting stories happen after the "happily ever after." They happen in the messy, beautiful, complex middle age and beyond. Audiences are hungry for authenticity. They are tired of the male-gaze fantasy of the "ingénue" and are demanding to see women who look like their mothers, their mentors, and themselves—women with power, agency, and sexual vitality that doesn't expire at forty.

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