For decades, studios produced content to sell tickets or sell ad slots on TV networks they owned (like NBCUniversal or ABC). But as technology advanced, studios realized the most valuable commodity was the platform itself.
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, control the majority of mainstream film and television production. The "Big Five" Major Studios The Walt Disney Studios : Currently the market leader, holding approximately 28% of the film market share . Disney oversees massive production banners including Marvel Studios (Star Wars), and Warner Bros. Discovery : A historical giant responsible for franchises like The Matrix Harry Potter DC Universe . It accounts for roughly 21% of the market Universal Pictures (NBCUniversal) : Owned by , Universal produces major hits like the Fast & Furious Jurassic Park franchises, holding about 20% of the market Sony Pictures (Columbia Pictures) : A significant player with a 7% market share , known for the Spider-Man (in partnership with Marvel) and Paramount Pictures For decades, studios produced content to sell tickets