For Indonesian youth, there is no separation between scrolling and shopping . Livestreaming is the new primetime TV. A Gen Z kid in Medan doesn't just watch a review of Somethinc serum; they buy it within the same app, haggle with the host via comments, and post their "haul" (hauling loot) video an hour later.
Indonesian youth culture is not a monolith. It is the santri (Islamic student) who shreds on guitar, the chindo (Chinese-Indonesian) K-Pop stan who owns a local batik line, and the broke student ngontrak (renting a room) in Yogyakarta who is building a SaaS startup. For Indonesian youth, there is no separation between