Marketing management refers to the process of planning, organizing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, creating products and services that meet those needs, and developing strategies to reach and engage with target audiences. Marketing management is a critical function that helps businesses to differentiate themselves from competitors, build brand awareness, and drive sales.
Key features
in digital study materials (such as those from Distance Education programs like Sikkim Manipal University or LPU) that are based on Saxena's text. In these curricula, unit 46 often focuses on Marketing Communications Sales Promotion LPU Distance Education Core Concepts from Rajan Saxena's Text rajan saxena marketing management pdf46
: Unlike global texts, this book focuses heavily on the Indian marketing environment, including its unique demographic shifts, infrastructure, and retail business models. Marketing management refers to the process of planning,