Post-pandemic, Indians have rediscovered domestic culture.
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| (Boring, Inauthentic) | Do This (High Engagement) | | :--- | :--- | | A generic "10 Indian foods to try" list | “How my Chennai grandmother makes filter coffee using a $5 brass filter” | | A tourist guide to the Taj Mahal | “24 hours in Varanasi: Boat ride at 5 AM + Banarasi silk shopping + street chaat” | | A lecture on “Indian spirituality” | “Why my 70-year-old dad uses 3 different apps to check the auspicious time for everything” | Post-pandemic, Indians have rediscovered domestic culture