Campaigns are moving away from polished, studio-shot videos. Raw, cell-phone testimonies on TikTok or Instagram Reels often feel more authentic. The "Stories of Survival" hashtag on social media is a living, breathing archive where survivors can upload their truth without a gatekeeper.
: Marking its 25th anniversary in April 2026, the theme "Looking Back, Moving Forward" emphasizes the resilience of survivors and the community's role in long-term prevention.
Too many awareness campaigns focus on shock or shame. They list grim facts, warn about danger, and then sign off. The result? People feel sad—but helpless.
Organizations and advocates must follow survivor-centric principles to avoid re-traumatization.