Milton Rokeach's 1973 work, , remains a foundational text in social psychology, shifting the field's focus from fleeting attitudes to deeply ingrained value systems. He defines a value as an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to its opposite. Core Concepts: Terminal vs. Instrumental Values
Rokeach’s most famous contribution is the split between two types of values:
Milton Rokeach's 1973 work, , remains a foundational text in social psychology, shifting the field's focus from fleeting attitudes to deeply ingrained value systems. He defines a value as an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to its opposite. Core Concepts: Terminal vs. Instrumental Values
Rokeach’s most famous contribution is the split between two types of values: rokeach m 1973 the nature of human values pdf