Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications |verified| -

| Zone | Purpose | Examples | | :--- | :--- | :--- | | | Connection, conversation, relationship-building | Facebook, LinkedIn, Reddit, Twitter (X) | | 2. Social Publishing | Content distribution and content management | WordPress, Medium, YouTube, TikTok | | 3. Social Entertainment | Play, gaming, edutainment, AR/VR | Twitch, Snapchat lenses, Zynga games | | 4. Social Commerce | Shopping, ratings/reviews, purchase sharing | Amazon reviews, Pinterest Buyable Pins, Instagram Shopping |

Social Media Marketing: Tuten, Tracy L., Solomon, Michael R. | Zone | Purpose | Examples | |