have sued to protect their "personality rights"—the legal claim over one’s name, image, and voice. Notable papers discuss the shift from simple privacy concerns to treating a celebrity's persona as an intellectual property asset Ethical & Gender-Based Impact: Research firms like Sensity AI

Formal papers on this topic generally fall into three categories: Legal Frameworks & Personality Rights: These examine how Bollywood stars like Aishwarya Rai Bachchan Anil Kapoor Rashmika Mandanna