Dready Boys The New Waves Yardstick In Nigeria Music Better [work] (BEST)
: Their 1991 album Yardstick became a phenomenon, reportedly selling over 2 million copies in an era before the internet or modern digital marketing.
Today, the Dready Boys remain a cornerstone of Nigerian music nostalgia, often featured on throwback lists as the "yardstick" for the era's reggae success. dready boys the new waves yardstick in nigeria music better
. It was a "yardstick" for success in the Nigerian reggae circle, which was booming at the time. Sound & Style : Their 1991 album Yardstick became a phenomenon,
For years, the "yardstick" for measuring quality in Nigerian music was largely defined by the "Afrobeats Giants"—artists like Wizkid, Davido, and Burna Boy, whose music was characterized by upbeat tempos, major key melodies, and dance-centric themes. However, the post-2020 era introduced a paradigm shift. A new demographic, often referred to in pop culture commentary as the "Dready Boys," emerged from the creative hubs of Port Harcourt and Lagos. It was a "yardstick" for success in the
: The lead singer was Greg Ofoma (known then as Greg Thompson and now as St. Greg ). Other members included his brothers and a cousin.