Written by , Hooked is a cornerstone text in modern product development. It explains why some products capture our attention while others fizzle out. Instead of just looking for a free file, it is vital to understand the Hook Model —the four-step process Eyal outlines to encourage customer behavior without expensive advertising. The Hook Model: Four Steps to Habit Formation
The Hook Model is a four-phase process that describes how products can be designed to form habits. The four phases are: hooked how to build habitforming products download pdf free
The heart of the book is the , a four-step process that companies use to build customer habits. By looping users through these stages, products move from being "nice-to-have" to "must-have." 1. The Trigger Every habit starts with a trigger. These come in two forms: Written by , Hooked is a cornerstone text