to play corresponding audio tracks instantly on a smartphone. Nova Platform: Digital textbook users access audio directly through the Nova learning platform Older Edition (Pre-2022): Free Online Access:

| Metric | Visual Broadcast | Audio‑Full Broadcast | |--------|------------------|----------------------| | Average viewers per episode (2024) | 1.1 million (≈ 20 % of Finnish TV‑viewing population) | 250 000 listeners (≈ 5 % of total TV viewers) | | Podcast downloads (first 4 weeks) | – | 150 000 | | Social media mentions (Twitter, Instagram) | #SuomenMestari2 – 120 k posts | #MestariAudio – 18 k posts |