Out here in the West, they slap that label on everything. A linen shirt that costs 300 euros. A cutting board made from recycled Japanese oak. A chocolate bar wrapped in recycled promises. They think extra quality means sterile. Quiet. Boring.

You think your organic, farm-to-table, gluten-free sourdough is quality? Ma daj, pusti me.

Bold, sans-serif fonts (like Archivo Black or Helvetica Bold) in all caps.