Though Pushpa is a Telugu film dubbed into Tamil and Hindi, its Tamil-dubbed audio track—featuring raw, rustic vocals by Tamil playback singers—became more popular in North India than the original Telugu or Hindi versions. Bollywood distributors noted this and began commissioning separate Tamil audio mixes for Hindi films. For example, Brahmāstra (2022) released a Tamil audio track with re-recorded dialogues, targeting the diaspora and southern markets.

Tamil cinema, also known as Kollywood, is a thriving film industry based in Chennai, Tamil Nadu, India. With a rich history dating back to the 1920s, Tamil cinema has evolved into a significant player in Indian cinema, producing over 1,000 films annually. Tamil films are known for their unique blend of entertainment, music, and dance, which has captivated audiences not only in India but also globally.