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The anime and manga industries have become significant contributors to Japan's economy, with many studios and publishers based in Tokyo. The city hosts numerous anime and manga events, including the Tokyo Anime Award Festival and the Comic Market.

The success of Japanese entertainment can be attributed to the strategy known as the "Media Mix." Originating in the 1960s and perfected by Kadokawa Shoten, this strategy involves launching a story across multiple platforms simultaneously: a manga, an anime, a video game, and merchandise. This creates a synergy where the consumption of one product drives consumption of the others. The anime and manga industries have become significant

The industry is currently pivoting toward digital frontiers: a video game