through original, proprietary content that cannot be found elsewhere. Whether it is an award-winning series or a specific live sporting event, exclusivity creates a "fear of missing out" (FOMO) that compels consumers to maintain multiple, often overlapping, subscriptions. The Psychology of the "Superfan"
No discussion of exclusive entertainment content is complete without addressing the backlash. The streaming wars have created a monster: . through original, proprietary content that cannot be found